For consultants and analysts

Up to speed by Monday.

Bring the reports, decks and data (PDF, Word documents or scanned). Pull insights onto an analysis board, break the problem into an issue tree, and write the analysis with every insight sourced to its page.

Start a project free Get the apps

Reading, markup, the board and search are free. Pro is ₹499 a month, AI included.

Time

Get up to speed fast.

Ask across every report at once, and let the board show what supports what.

Confidence

Every insight, back to its page.

Answers come from the client material and show the page, so the numbers in your deck can be checked.

Outcome

Recommend it with sources.

Market analysis, competitive analysis and strategy memo templates, with every insight cited.

What you can make

Pick what you want to make.

Choose the client material, choose a tool, go. Everything it makes points back to the page.

Issue tree

Break the problem down, with the evidence attached.

Start from the question, branch into drivers, and hang each insight from the right branch, with its page.

  • Issue tree
  • Strategy map
  • Click to verify
Why is margin falling?
PriceDiscounting, Northp. 7
MixLow-margin linesp. 22
CostFreightp. 31

Market analysis

From a stack of reports to a cited analysis.

Market size, segments, drivers and risks, drafted from the material with every line cited. Also: Strategy Memo and Decision Memo.

  • Market Analysis
  • Strategy Memo
  • Decision Memo
Mid-market: outlook
SizeSegment grows faster than the market. p. 3
DriversCloud migration, new entrants. p. 9
RiskPrice pressure in the North. p. 7

Competitive analysis

Competitors, side by side.

Positioning, pricing and growth for each competitor in one table, every cell with its page.

  • Competitor map
  • Customer research
NorthwindContoso
SegmentMid-marketEnterprise
PricingPer seatPer site
GrowthFastestFlat

Analysis board

See what supports what.

Insights, risks and assumptions on one board, linked by dependency. Map a whole report in one tap.

  • Insights
  • Risks
  • Assumptions
Reprice NorthDiscount dataChurn riskSurveyCompetitor
supportscontradicts

Ask across reports

One question, every document.

Ask in your own words; the answer comes from the client material and shows the page.

  • Page citations
  • Unverifiable marked
Where do the two surveys disagree?
On price sensitivity: the 2025 survey finds it much higher in the North. p. 12 p. 18

Quick Learn

A new industry, in 15 minutes.

A short lesson on a sector, a market or a technology, every point cited.

  • 5 or 15 min
  • Every point cited
Cold-chain logisticsp. 2p. 6

Audio lesson

Catch up on the train.

Turn a report into an audio lesson: one narrator or two voices, as an MP3.

  • Natural voices
  • Two voices
  • MP3
▶
07:15

How consultants use it

Read in. Structure it. Recommend.

  1. 01

    Read in

    Extract insights as you read.

    Highlight a number or a claim and extract it as an insight, with the report and page it came from.

  2. 02

    Structure it

    Build the issue tree.

    Start from the client's question and hang each insight off the right branch.

  3. 03

    Recommend

    Write the memo with sources in place.

    Strategy memo, decision memo or market analysis, every insight cited and ready for review.

Audio lessons

Catch up on the train.

Turn a report into an audio lesson: one narrator or a two-voice discussion, as an MP3. Three a month free, 60 a month on Pro.

Specialisations

Whatever the engagement.

Pick your practice; the analysis templates and examples follow it.

  • Strategy
  • Operations
  • Market research
  • Due diligence
  • Technology
  • Financial advisory
  • Human capital
  • ESG & sustainability

What's free

Free is a real plan.

Free

₹0

for ever

  • Reading, markup and search
  • The board
  • Up to 20 files
  • 3 audio lessons a month
  • AI with your own key
Start free

Pro

₹499

a month

  • Unlimited material
  • AI credits included
  • 60 audio lessons a month
  • Redaction
  • API access
Go Pro

Not consulting? PlasmaText changes with the job.

StudentsPrepare and study smarter, in far less time Exam candidatesA revision plan that knows your weak spots ResearchersA literature review with every claim cited LegalKnow the file cold, every point sourced FinanceAn investment memo with sources ComplianceA requirements matrix you can check JournalistsFact-check against the source page EducatorsLessons and quizzes from your own material

From a stack of reports to an issue tree.

Start a project free Get the apps

PlasmaText helps you read and organise your own material. Check figures against the original sources before you present them.